COMM6631 (Crisis Communication and Image Management) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.
Examines literature related to crisis communication—including theories, models, and strategies—and establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises.
Data updated October 2026.