EEBA6407 (Brand Development and Advertising Application) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.
Explores the landscape of brand building amid ever-evolving marketing communication platforms. Utilizes inquiry-based research practices and experiential study culminating in a project to delve into the art of brand development and advertising. Offers students an opportunity to apply key concepts such as positioning, targeting, creativity, media mix, and integrated brand promotion strategies. Emphasizes responding to the challenges and opportunities presented by modern marketing trends.
Data updated October 2026.