JRNL5400 (Media and Advocacy in Theory and Practice) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.
Examines time-tested and cutting-edge methods for shaping and presenting messages across multimedia platforms to effectively disseminate an organization’s message, change a public conversation, or shift public opinion. Examines case studies in mainstream media, public advocacy, and strategic communications to explore the motivations and methods of the organizations as well as the tools and techniques used. Examines the practice of digital advocacy by exploring and applying pertinent findings from politics, advertising, and behavioral science that are increasingly employed by professionals looking to “micro-target” voters, “convert” customers, or “nudge” the public. One major component of the course is hands-on workshops through which students are offered an opportunity to learn how to leverage the latest digital tools for communicating across social media and online platforms.
Data updated October 2026.