JRNL5420 (Public Relations Strategies for Managing Scandal in Business and Politics) course reviews and ratings at Northeastern (NEU). Average rating 5.0/5. Compare professors with RateMyProfessor reviews.
Studies public relations strategy and tactics for predicting, preparing for, and responding to a variety of crisis scenarios, building on a foundation of basic crisis management principles. Focuses on how to provide sound counsel before, during, and after a crisis and on the tools available to mount an effective crisis response. More than ever, individuals and organizations—politicians, executives, corporations, nonprofits, and government agencies, among others—are facing serious issues and crises that threaten their reputations.
Data updated October 2026.