JRNL6460 (AI in Media Industries) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.
Offers students an opportunity to develop practical skills in leveraging artificial intelligence tools to tell stories for use cases such as public relations and communications, advocacy and social impact, journalism and news, and strategic social media campaigning/influencer-creator economy. Uses generative AI tools that span text, images, and multimodal domains, experimenting with and evaluating different models and platforms. Presents practical knowledge of tools and their functionality, including limitations and biases, covering how to apply ethical frameworks to AI-driven media. Uses AI tools to develop stories relevant to local communities and to prototype potential products and workflows that can advance civic and enterprise goals. Collaborates with an external media partner firm, engaging in a two-way learning process to produce a deliverable for the external client.
Data updated October 2026.