MISM6400 (Introduction to Business Analytics) course reviews and ratings at Northeastern (NEU). Average rating 5.0/5. Compare professors with RateMyProfessor reviews.
Offers a comprehensive overview of how business analytics enable companies to become more competitive. Emphasizes value chain analysis and the strengths, weaknesses, opportunities, and threats, or SWOT, matrix to determine how businesses compete; introduces modern supervised and unsupervised machine learning models; and uses case studies to examine how different areas of the organization contribute to a business analytics capability. Discusses real-world examples of how businesses have enhanced prediction, customer service, and handled ethical considerations.
Data updated October 2026.