MKTG2601 (Programming with Consumer Data) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.
Introduces students to programming and data analysis through hands-on case studies using consumer data. Explores techniques to acquire, transform, visualize, and analyze consumer data using Python, with no prior experience required. Emphasizes practical applications and the interpretation of consumer data in the context of marketing decision making.
Data updated October 2026.