MKTG2720 (Enabling Technologies for Consumer Engagement) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.
Introduces how organizations use the latest technologies for enhancing consumer engagement. Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence.
Data updated October 2026.