MKTG3402 — Gaining Insights from Consumer Data: Reviews & Ratings

MKTG3402 (Gaining Insights from Consumer Data) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.

Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design.

Last taught

Fall 2026

Credits

4 Hours

Prerequisites

((CS 2000 with a minimum grade of D- or CIS 200M with a minimum grade of D- or CS 2100 with a minimum grade of D- or CIS 201M with a minimum grade of D- or CS 2500 with a minimum grade of D- or DS 2000 with a minimum grade of D- or DS 2500 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- )); MKTG 2602 with a minimum grade of D-

Data updated October 2026.

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