MKTG3501 (Marketing Analytics) course reviews and ratings at Northeastern (NEU). Average rating 5.0/5. Compare professors with RateMyProfessor reviews.
Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. Offers students an opportunity to learn how to implement such approaches in practice. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions.
Data updated October 2026.