MKTG4120 (Undergraduate Research Practicum in Marketing) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.
Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Students meet weekly with the course instructors for skill-building sessions and lab meetings.
Data updated October 2026.