MKTG4420 (Sales Management) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.
Focuses on the entire sales effort. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. Covers team selling and relationship marketing. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions.
Data updated October 2026.