MKTG4510 (New Product Development) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.
Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch.
Data updated October 2026.