MKTG4606 (Digital, Analytics, Technology, and Automation Research Practicum) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.
Offers an advanced-level experiential learning opportunity for students who wish to gain exposure to solving problems facing businesses and other organizations using data analytics and digital technology applications. The practicum offers students an opportunity to learn through active participation in client-centric challenges in a DATA context. Faculty and organizations present a variety of such challenges, and students are guided through solving these challenges. Discusses how new technologies affect human behavior, examines how digital convergence impacts society and organizations, and studies how to apply state-of-the-art methods in machine learning to create value for businesses and organizations. Students practice communicating and enabling change within organizations. Focuses on building students’ technical and managerial skills to develop capacities to situate a business problem in a wider research context.
Data updated October 2026.