MKTG6230 (Driving Marketing Performance: Measure, Analyze, Profit) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.
Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics.This course is only available to students who matriculated in a Northeastern program prior to Fall 2026 that requires completion of this course.
Data updated October 2026.