MKTG6320 (Advanced Marketing Management) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.
Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators.This course is only available to students who matriculated in a Northeastern program prior to Fall 2026 that requires completion of this course.
Data updated October 2026.