MKTG6606 (Digital, Analytics, Technology, and Automation Advanced Research Practicum) course reviews and ratings at Northeastern (NEU). Compare professors with RateMyProfessor reviews.
Offers students an advanced-level experiential learning opportunity to actively participate to solve client-centric challenges facing businesses and other organizations using data analytics and digital technology applications. Faculty and organizations present a variety of such challenges, and students are guided through solving these challenges. Discusses how new technologies affect human behavior, examines how digital convergence impacts society, and studies how to apply state-of-the-art methods in machine learning to create value for businesses. Students practice communicating and enabling change within organizations. Focuses on building students’ technical and managerial skills to develop capacities to situate a problem in a wider research context and to develop a communication approach to deliver technical information to different audiences.
Data updated October 2026.