MSCR3422 (Media Audiences) course reviews and ratings at Northeastern (NEU). Average rating 4.0/5. Compare professors with RateMyProfessor reviews.
Explores how mass media audiences interpret and actively use media messages and products as listeners, readers, and consumers. Examines the different stages of ethnographic research, audience meanings and interpretations, pleasure and fanship, the role of media in everyday life, and the use of ethnographic research methods in communication studies. Students who do not meet course prerequisites may seek permission of instructor.
Data updated October 2026.