MKTG3720 (Brand Management) course reviews and ratings at Northeastern (NEU). Average rating 3.1/5. Compare professors with RateMyProfessor reviews.
Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products.
Data updated October 2026.