MKTG6234 (Marketing Analytics) course reviews and ratings at Northeastern (NEU). Average rating 5.0/5. Compare professors with RateMyProfessor reviews.
Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets.This course is only available to students who matriculated in a Northeastern program prior to Fall 2026 that requires completion of this course.
Data updated October 2026.