MKTG2602 (Quantitative Analysis of Consumer Data) course reviews and ratings at Northeastern (NEU). Average rating 3.2/5. Compare professors with RateMyProfessor reviews.
Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. No previous experience in data analysis or programming required.
Data updated October 2026.