MKTG4502 (Managing Customer Engagement in a Service World) course reviews and ratings at Northeastern (NEU). Average rating 4.4/5. Compare professors with RateMyProfessor reviews.
Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students’ future careers. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage.
Data updated October 2026.