MKTG4512 (International Marketing) course reviews and ratings at Northeastern (NEU). Average rating 3.8/5. Compare professors with RateMyProfessor reviews.
Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad.
Data updated October 2026.