MKTG6200 (Creating and Sustaining Customer Markets) course reviews and ratings at Northeastern (NEU). Average rating 2.5/5. Compare professors with RateMyProfessor reviews.
Focuses on marketing analysis and planning. Emphasizes analysis of customer needs and company and competitor capabilities. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. Discusses how to deliver this strategy through the development of an integrated marketing program covering product offerings, pricing, promotion, and distribution. Includes professional accounting students.
Data updated October 2026.