MKTG4504 (Advertising and Brand Promotion) course reviews and ratings at Northeastern (NEU). Average rating 3.1/5. Compare professors with RateMyProfessor reviews.
Focuses on developing a creative advertising strategy and brand plan that aligns with a company’s overall marketing objectives. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and what’s next in the industry. Students apply course concepts to develop a creative advertising strategy to address campaign objectives.
Data updated October 2026.