MKTG3301 (Marketing Management) course reviews and ratings at Northeastern (NEU). Average rating 3.7/5. Compare professors with RateMyProfessor reviews.
Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Develops skill in marketing decision making, critical analysis, and communication. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). A marketing plan project is used to enable students to apply their understanding about the marketing process.
Data updated October 2026.