MKTG4508 (Digital Marketing) course reviews and ratings at Northeastern (NEU). Average rating 2.7/5. Compare professors with RateMyProfessor reviews.
Examines the impact of technology on the marketing of goods and services. Focuses on the Internet and the World Wide Web. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Introduces students to frameworks that help explain current issues in electronic marketing. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized.
Data updated October 2026.