MKTG3401 — Marketing Research: Reviews & Ratings

MKTG3401 (Marketing Research) course reviews and ratings at Northeastern (NEU). Average rating 3.7/5. Compare professors with RateMyProfessor reviews.

Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Exercises skills of project management, teamwork, and client relationship management. Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions.

Average rating

3.7/5

Difficulty

3.1/5

Ratings

28

Last taught

Fall 2026

Credits

4 Hours

Prerequisites

(MKTG 2201 with a minimum grade of D- or BUSM 210M with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG 2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC 2301 with a minimum grade of D- or BUSM 224M with a minimum grade of D- or MATH 2280 with a minimum grade of D- or ECON 2350 with a minimum grade of D- or BUSM 22EM with a minimum grade of D- or MATH 3081 with a minimum grade of D- or POLS 2400 with a minimum grade of D- or IS 3500 with a minimum grade of D- or PSYC 2320 with a minimum grade of D- or PHTH 2210 with a minimum grade of D- or IE 3412 with a minimum grade of D- )

Professors

• Chiu Chang
• Daniele Mathras
• Felicia Lassk
• Keith Smith
• Paula Ryan
• Scott Swain
• Richard Hanna

Data updated October 2026.

View on RateMyHusky