Bill Kenda is a Marketing professor at Northeastern University rated 2.8/5 by 24 students, with 3.6/5 difficulty (TRACE + RateMyProfessors + Reddit, updated July 2026).
Bill Kenda professor reviews and ratings: 2.8/5 from 24 student reviews at Northeastern. TRACE + RateMyProfessor + Reddit.
AVOID AT ALL COSTS!!!!!!! Absolutely the worst teacher ever!MKT201 2009-06-12 15:55:32 +0000 UTC
class is boring, doesnt use textbook, just lectures all class about his past. grade given at the end was complete surprise. 50% of my class went to him about his incorrect grading policy, never changed one. if you like your grade to be pulled out of a hat, take him.CBA101 2009-01-22 15:31:30 +0000 UTC
Hey, this is a great guy. Really loves his job and his prior career in Marketing. Uses real life experiences to teach, and a lot of real world demonstrations with current firms and companies. Can be hilarious at times. Great class to take with a great teacher.MKTU209 2007-04-27 17:33:40 +0000 UTC
Nice guy. Helpful. Class is kind of boring. The tests are not ridiculous, you just have to understand more subtle differences. Like on a multiple choice test there might be two right answers, but one is 'more right'. Kind of like the ap tests. He grades on a really good curve too. Group project wasn't terribly difficult either.MKT209 2007-04-04 11:18:02 +0000 UTC
This was my first-ever business class, but I ended up loving marketing because of this guy. At first he seems boring, but he tells funny jokes, uses amusing web examples, and doesn't take himself too seriously. Do the readings, take good notes of what he discusses in class, and you'll do well in this class!MKT101 2007-02-27 17:57:45 +0000 UTC
Overall he's a nice guy and loves telling jokes that he laughs at. He makes a pretty simple class hard. You have to read the text book and pretty thoroughly. The tests are not particularly hard but the questions are worded really poorly and he grades tough on the essays. Should def study more than you'd think. Project is easy and helps your grade.MKTU201 2005-12-15 19:42:46 +0000 UTC
Class is interesting but the exams are real tough. Too much materials in a 6 weeks class. He gets into fineprint details of the texts for questions on the exams. Must keep up with the readings. It bites!MGT4446 2005-10-09 05:58:50 +0000 UTC
very very hard teacher uses powerpoint everyday can barely hear him (low monotone voice) sometimes funny but mostly boring keep up on reading if u want a good gradeMARKETING 2004-12-26 21:30:07 +0000 UTC
Class is boring and the exams are real tough. He gives all correct answers on mult. choice and says pick the best. Only 3 grades, 2 exams and project. You learn a lot in his class if you can stay awake. Class is easy, but to do good you have to keep up with the reading. Good teacher.MKT 2004-12-08 08:51:26 +0000 UTC
Pretty good teacher, classes sometimes a little boring but you don't need to go to all of them to get a good grade. The tests aren't that bad if you've done the reading beforehand. There is one group project that is pretty easy too. Not a bad class.INTROTOMARKET 2004-11-16 09:08:52 +0000 UTC
Good class, nice guy, even if he does look like Trent LottINTROTOM 2003-02-03 23:13:01 +0000 UTC
this guy isa class A d-bag. if he doesnt like you drop the class because you are f'd. if you're a good looking girl or a guy who doesnt mind crawling up his ass, then you're all set. otherwise, stay away, essays are worth 55% of the test and he grades based on the name not on what you write. you have been warnedMKT201 2009-01-14 17:15:09 +0000 UTC
At first Kenda seemed like a decent professor, but it became obvious that he had never taught the course. He just talked about past experiences, which were interesting but usually irrelevant. Compared to other Intro to Bus. classes I felt like I did nothing and learned nothing. Very tough grader, and useless if you need extra help.CBA101 2008-12-31 13:41:58 +0000 UTC
Sounds EXACTLY like Ben Stein. Everyday in class I'm just waiting for him to go "Buehler....Buehler..." Pretty much he's a really nice guy, but it's very easy to zone out in his class.MKT101 2006-09-28 12:49:34 +0000 UTC
OK teacher. Class is very boring, doesn't prompt you to read textbook until the midterm. The material he covers in class is often very important to the test, so do your best to stay awake and keep up on the reading. Difficult tests, but the project can balance that out if you work hard.MKTU201 2005-02-14 10:30:47 +0000 UTC
Bill Kenda has an average rating of 2.8/5 from 24 student reviews.
Bill Kenda's classes have a difficulty rating of 3.6/5 based on student reviews.
Data updated July 2026.