MKTG2201 (Introduction to Marketing) course reviews and ratings at Northeastern (NEU). Average rating 3.4/5. Compare professors with RateMyProfessor reviews.
Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing.
Data updated October 2026.